Our Guide to Choosing the Best and Most Effective Promotional Products in Australia

23 August-2022

There’s no end to the benefits of using promotional products in Australia. These items can significantly boost your business and help you stand out from the competition, all without taking too much from your budget.

So how do you find the most effective promotional products in Australia? Here are a few tips to consider:

  • Find your audience

First of all, what type of business do you run? What types of customers do you cater to? Figuring out your target audience will help narrow down your choices while searching for the perfect promotional items, maximising efficiency.

For example, what’s the best promotional product for a business selling school and office supplies? You can never go wrong with pens, notepads, and notebooks, but you can also give out branded bags, calculators, and lanyards.

  • Determine your budget

Next, it’s time to decide how much you want to spend on the products. According to experts, you should set aside around 5% to 10% of your total revenue for marketing.

To make the most of this budget, you might want to go for the cheapest items you can find; however, this is not always the best move. If you want to guarantee customer satisfaction, go for items having long-term use, such as pens, flash drives, t-shirts, or umbrellas.

  • Come up with a design.

Another vital factor to consider is your design for each product. You’ll likely be working with limited space, such as with mugs or flash drives, so you must go for a design that’s not too intrusive but still legible.

The best option is to print your logo on smaller items only, while larger products, like clothes and umbrellas, can be customised with your contact information and a short message on top of the logo.

Finally, make sure you work with a reliable supplier to make your promotional products in Australia come to life. Top-rated manufacturers offer a wide range of items and high-quality printing services.

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