A common mistake made by many companies especially those that are new to promotional marketing is to assume that distributing promotional item is enough to take advantage of this advertising method. If you are not able to identify your target audience and most likely places where you can find them, then distributing these promotional giveaways would not bring the desired results. Some of the most sought-after places for promotional giveaways are discussed below.
Tradeshows & Exhibitions
If you are planning for mass distribution of promotional merchandise such as pens, lanyards, notepads, etc. then there is no better place than tradeshows and exhibitions. These giveaways provide immediate brand recognition and allow you to attract a large number of people to your booth. It must be noted that rather than being a part of any tradeshows or exhibitions, it is better to attend those that are related to the products or services that you offer. For example, if you are a manufacturer of automobile accessories, then it is better to attend an auto expo where you have more chances to find your potential customers.
These events provide a great opportunity to connect your brand with the local community. Local sports events, charity events, music festivals, educational seminars, Christmas festivities, etc. could prove quite beneficial in positioning your company as a socially responsible brand. Some promotional products tailor-made for such community events are custom imprinted apparel (such as t-shirts), drink items, caps & headwear, wristbands, and likes.
Company events such as product/service launch, executive retreats, recognition & appreciation programs, sports day, team-building trips, etc. can be used to distribute promotional products. Internal customers i.e. employees are as important for your business as external customers. Motivating and appreciating your employees through promotional gifts not only improve their efficiency but provide your business with much needed brand visibility. For example, whenever your employees make use of promotional bags, umbrellas, t-shirts, promotional lanyards, etc. in public places, your brand will automatically get multiple branding impressions.
Distribution of Giveaways using Internet
Many companies run various surveys and contests on their own website and/or on affiliated websites to provide promotional gifts to participants. Also, businesses offer their new products to loyal existing customers or potential leads as promotional offers to increase the popularity of their newly launched items.