There are many promotional products that prove to be quite effective in winters such as caps & headwear, cardigans & pullovers, drink items, skin care items (lip balms and hand creams), etc. These items are well-received in this frigid weather and you will see recipients immediately making use of them. Hence, not only they prove to be items of high utility but they also provide instant brand visibility to the brand. It’s important for businesses to know which promotional items are best for a giving season and use these particular items to keep their promotional efforts perpetual.
Promotional caps such as beanies or scarves are ideal for promotions during winters. Apart from them, custom imprinted stylish promotional scarves are also quite popular. Recipients wearing them will act as walking billboards for your brand and continually advertise your brand around. These much desired branding impressions are garnered at a nominal cost when compared to the traditional advertising methods. Their high utility & perceived value create a positive image on the recipients and also increase the chances of future engagement between the brand and the recipients.
When it comes to distribution, it is imperative to identify the demographic you want to target w.r.t. your products & services and where you have the highest probability of finding them. Tradeshows & exhibitions related to your industry such as auto expo, fashion events, health expo, IT conferences, etc. provide an excellent opportunity to distribute promotional products. Outdoor events in winters such as sports events, music festivals, charity events, etc. are also great places to distribute promotional items for improving brand visibility.